Rotating & Balancing: A Selling Opportunity

Balancing and rotating your customers’ tires represents a tremendous opportunity for your shop. Rotating and balancing is a service that is often overlooked by the customer and the shop. It is part of a regular maintenance routine and an opportunity for your shop to sell another service.

Rotating & Balancing:

• Is an undersold service.


• Is an opportunity to sell an additional service.


• Provides increased satisfaction to your customers.


• Is simple to perform and easy to implement as an additional service.


• Can add significantly to your shop’s profits.

Tire Rotation Every 6,000?

Positively!

Regular Tire Rotation Promotes:

• Reduced maintenance costs.


• Even tread wear.


• Prolonged tread life.


• Improved handling and braking.

Routine tire rotation promotes even tread wear. This makes tires last longer, which saves money. Also, vehicles with even tread wear have better traction, which increases handling and reduces braking distances. This ensures a safer ride, especially on wet and slick roads.

Smooth, Comfortable Ride?

• Improves a vehicle’s ride.


• Saves money on tires.


• Is recommended by most car companies.


• Improves handling and braking.

Today’s vehicles are much more sensitive to vibration than the vehicles of the past. They weigh 25% less than the vehicles 10 years ago, and although this helps fuel economy, it makes these vehicles more sensitive to wheel imbalance. Routine tire balancing improves a vehicle’s ride and reduces vibration by correcting tire imbalance. It also helps to keep the tire in contact with the road, which improves traction, which helps handling and braking.

Tire Rotation & Inspection

Tires should be inspected or rotated on a regular basis. Most manufacturers recommend inspecting and rotating tires every 6,000 to 8,000 miles. This promotes uniform wear for all tires, which improves ride, handling, and fuel economy.

Be sure to check both the vehicle’s manual and the tire manufacturer’s recommendations for rotation patterns. Some tires are unidirectional and can only be rotated front to back.

After rotation, check for proper inflation and check the owner’s manual for proper wheel nut torque values.